Privacy Policy

1. Information We Collect

1.1 Personal Information

• Contact Information: Name, email address (e.g., 2223232291@qq.com), phone number (e.g., 15768371182), shipping address, and billing address.
• Order & Payment Information: Purchase history (e.g., clothing items ordered, sizes, quantities), payment method details (e.g., credit card number, PayPal account info—note: we do not store full credit card details; these are processed by our third-party payment processors), and transaction records.
• Account Information: If you create an account on our Site, we collect your username, password (encrypted), and preferences (e.g., favorite clothing styles, size defaults).
• Communication Information: Content of messages you send to us (e.g., customer service inquiries, return requests) and records of our interactions (e.g., email correspondence, phone call notes).

1.2 Non-Personal Information

• Technical data: IP address, browser type, device model, operating system, screen resolution, and pages visited on the Site.
• Usage data: Time spent on the Site, click-through rates (e.g., on clothing categories like dresses, sweaters), search queries (e.g., "plus-size jeans"), and referral sources (e.g., how you found our Site).
• Aggregated data: Anonymous statistics about user trends (e.g., "50% of users purchased size M t-shirts"), which cannot be linked to any individual.

2. How We Use Your Information

1. Fulfill Orders: Process and deliver your clothing purchases (e.g., verify your shipping address, coordinate with logistics partners, send order confirmations and shipping updates).
2. Process Payments: Facilitate secure payment transactions (via third-party processors) and prevent fraudulent payments.
3. Customer Service: Respond to your inquiries, resolve issues (e.g., size exchanges, return requests), and provide post-purchase support (e.g., following up on delivery status).
4. Improve Our Services: Analyze user behavior to optimize the Site’s design (e.g., making clothing categories easier to navigate), update our product range (e.g., adding popular styles), and enhance your shopping experience.
5. Marketing Communications: Send you updates about new clothing collections, exclusive promotions, or seasonal discounts—only if you have opted in to receive such communications. You can unsubscribe at any time (see Section 6).
6. Comply with Legal Obligations: Maintain records for tax purposes, respond to legal requests (e.g., from government authorities), and protect our rights (e.g., investigating fraudulent orders).

3. How We Share Your Information

• Third-Party Service Providers: Partners who assist us in operating the Site and delivering services, including:
  • Payment processors (e.g., Alipay, PayPal) to handle secure payment transactions.
  • Logistics partners (e.g., SF Express, Cainiao) to ship your clothing orders and provide tracking.
  • IT service providers (e.g., website hosting, data storage) to maintain the Site’s functionality and security.
    We require these providers to protect your information and use it only as instructed by us.
• Legal Authorities: If required by law, regulation, or legal process (e.g., a court order), we may disclose your information to government agencies or law enforcement to comply with our legal obligations.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of our assets, your information may be transferred to the new owner—we will ensure the new owner adheres to this Privacy Policy.

4. How We Protect Your Information

• Encryption: Sensitive data (e.g., payment details, account passwords) is encrypted using industry-standard protocols (e.g., SSL/TLS) when transmitted over the internet.
• Secure Storage: Personal Information is stored on secure servers with restricted access (only authorized Eternity staff can access it, and only for legitimate purposes).
• Third-Party Security: We select service providers with strong security practices and require them to maintain the confidentiality of your information.
• User Responsibilities: If you create an account, you are responsible for keeping your password secure. Do not share your password with others, and log out of your account when using public devices.

5. How Long We Store Your Information

• Order-Related Information: We store your purchase history, shipping address, and payment transaction records for 3 years after your last order (to comply with tax and consumer protection laws, and to handle potential returns or disputes).
• Account Information: If you have an active account, we store your account details (e.g., name, preferences) until you request to delete your account. If your account is inactive for 12 consecutive months, we may send you a notification; if no response is received, we will delete your account and associated data (except for order records required by law).
• Marketing Information: If you opt in to marketing communications, we store your contact information until you unsubscribe (after which we delete your marketing-related data, except for order records).

6. Your Rights Regarding Your Information

1. Right to Access: Request a copy of the Personal Information we hold about you (e.g., your order history, account details).
2. Right to Correct: Request correction of any inaccurate or incomplete Personal Information (e.g., updating your shipping address).
3. Right to Delete: Request deletion of your Personal Information (except when we are required to store it by law, or to resolve disputes).
4. Right to Withdraw Consent: If you previously opted in to marketing communications, you can unsubscribe at any time (click the "Unsubscribe" link in our marketing emails, or contact us to opt out of SMS/phone updates).
5. Right to Object: Object to our use of your Personal Information for certain purposes (e.g., marketing) or request that we restrict its use (e.g., if you dispute the accuracy of your data).

7. Cookies and Similar Technologies

• Necessary Cookies: Required for the Site to function (e.g., remembering your shopping cart items, enabling account login). These cannot be disabled.
• Analytics Cookies: Track how you use the Site (e.g., pages visited, time spent) to help us improve performance and design (e.g., Google Analytics).
• Preference Cookies: Remember your preferences (e.g., default size, language) to personalize your shopping experience.

8. Contact Us

• Company Name: Eternity
• Phone: 15768371182 (Monday–Friday, 9:00 AM–6:00 PM GMT+8)
• Email: 2223232291@qq.com
• Address: Xincheng Street, Leizhou City, Zhanjiang, Guangdong Province, China

9. Changes to This Privacy Policy

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